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2014 DAMA Day - David Marco: Demystifying Meta Data Management

  • Monday, September 15, 2014
  • 7:30 AM - 4:00 PM
  • Park Plaza Hotel - Bloomington


  • Corporate members of DAMA-MN may receive 1 free registration with each three paid registrations. Register three employees, then E-mail damamnfinance (at)outlook.com for a free registration code to register the fourth person.


Effective meta data management is no longer an option, but an absolute requirement for corporations and government agencies looking to enable their master data management and data governance initiatives. Companies have realized that without meta data their IT departments cannot manage their systems and their systems are not providing true value to the business end user. Organizations are implementing managed meta data environments (MME) to provide them an enterprise meta data management solution.

This practical course leverages the lessons learned from companies that have successfully deployed MMEs. The case studies demonstrate the importance of having a methodology for defining meta data requirements, capturing and integrating meta data, MME architectural components, how to calculate ROI, advanced meta data architectures and case studies.

Key Words
Data, Data Governance, Master Data Management, Stewardship, Meta, meta data, MME

What You Will Learn

 Six Architectural Components of the Managed Meta Data Environment (MME)
 Meta Data Extraction Layer
 Meta Data Integration Layer
 Meta Data Repository
 Meta Data Management Layer
 Meta Data Marts
 Meta Data Delivery Layer
 Real-World MME Case Studies
 Developing a MME Architecture
 MME Architectural Approaches
 How to Sell a MME Project to Business Executives
 Data Stewardship Framework

Speaker Bio

Dave MarcoBest known as the world’s foremost authority on meta data management and the father of the Managed Meta Data Environment, David Marco is an internationally recognized expert in the fields of master data management, data governance, big data, data warehousing and enterprise information management (EIM). In 2004 David Marco was named the “Melvil Dewey of Metadata” by Crain’s Chicago Business as he was selected to their very prestigious “Top 40 Under 40” list. He followed up this honor in 2007 by being named one of DePaul University’s “Top 14 Alumni Under 40”. In 2008 David Marco was enshrined into the very select DAMA Data Management Hall of Fame (Professional Achievement Award) which is the highest honor a data management professional can attain.

David Marco is the author of the widely acclaimed, top-selling books “Universal Meta Data Models” and “Building and Managing the Meta Data Repository”. In addition, he is a coauthor of “Impossible Data Warehouse Situations and Solutions From The Experts” and “Data Resource Management”. David Marco has published hundreds of articles, was a regular columnist for several technology magazines, the chairman of the Enterprise Information Management Institute (EIMInstitute.ORG) and has served as a judge in dozens of industry awards.

He is a highly sought after speaker and has presented hundreds of keynote addresses and courses at the major business, data warehousing, and meta data conferences throughout the world. David Marco has taught at the University of Chicago and DePaul University, and is on the Advisory Council for DePaul University’s College of Commerce. In addition, he is the founder and President of EWSolutions, a GSA schedule and Chicago-headquartered strategic partner and full life-cycle systems integrator dedicated to providing companies and large government agencies with best-in-class, award-winning solutions using enterprise information management, big data, data warehousing, data governance and managed meta data environment technologies visit www.EWSolutions.com. Mr. Marco may be reached via email at DMarco@EWSolutions.com



7:30 - 8:00 am       Registration and Continental Breakfast

8:00 - 8:20 am       Announcements and Introductions

8:20 - 10:00 am     Presentation

10:00 - 10:15 am   Morning Break

10:15 - 12:00 pm   Presentation

12:00 - 1:00 pm     Lunch

1:00 - 2:15 pm       Presentation

2:15 - 2:30 pm       Afternoon Break

2:30 - 4:00 pm       Presentation



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