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BUSINESS AGILITY MANIFESTO Introduction and Discussion

  • Wednesday, August 19, 2020
  • 9:00 AM - 11:30 AM
  • See Remote Meeting Instructions Below


Registration is closed


Ronald G. Ross, Roger T. Burlton and John A. Zachman have published the “Business Agility Manifesto.”  It is a comprehensive survey of issues that must be considered by management as well as operations in any undertaking to make a business agile.


 Topics to be covered include:

                                    What true Business Agility is

                                    The Grounding – Management Imperatives

                                    Challenges organizations face today

                                    Solutions the Manifesto prescribes

                                    The road ahead

                                    How to achieve Business Agility

Warning:  this is an infusion of honesty.  If you are looking for a “silver bullet,”  this presentation is not for you because there are no “silver bullets.”  Actual work is going to have to take place and the nature of the work is engineering work, engineering design work.

Having said this, Business Agility is NOT optional.  Any Business that wants to stay in business is going to have to roll up their sleeves and start working on it.  It is going to have to become a way of life, not simply a project.

Learning Objectives

Definition of Business Agility

A sense of urgency to act

The nature of the engineering work




John A. Zachman is the originator of the “Framework for Enterprise Architecture” (The Zachman Framework™) which has received broad acceptance around the world as an integrative framework, an ontology for descriptive representations for Enterprises. Mr. Zachman is not only known for this work on Enterprise Architecture, but is also known for his early contributions to IBM’s Information Strategy methodology (Business Systems Planning) as well as to their Executive team planning techniques (Intensive Planning).

Mr. Zachman retired from IBM in 1990, having served them for 26 years. He is Founder and Chairman of his own education and consulting business, Zachman International®. He is also the Executive Director of the Federated Enterprise Architecture Certification Institute (The FEAC® Institute) in Washington, D.C., as well as the Chairman of the Zachman Institute™, a non-profit organization devoted to leveraging Zachman International's vast network of professionals and resources to offer services to small businesses and non-profit organizations as they prepare for and experience growth.

Mr. Zachman serves on the Executive Council for Information Management and Technology (ECIMT) of the United States Government Accountability Office (GAO) and on the Advisory Board of the Data Administration Management Association International (DAMA-I) from whom he was awarded the 2002 Lifetime Achievement Award. In August 2015, Mr. Zachman was awarded a Lifetime Achievement Award for “recognition of his long term impact and contribution to how people think and practice Enterprise Architecture today, leaving his mark on generations to come” by the Global University Alliance and LEADing Practice. He was awarded the 2009 Enterprise Architecture Professional Lifetime Achievement Award from the Center for Advancement of the Enterprise Architecture Profession as well as the 2004 Oakland University, Applied Technology in Business (ATIB), Award for IS Excellence and Innovation. In August 2011, he was awarded the Gen. Colin Powell Public Sector Image Award by the Armed Services Alliance Program. In November 2013 he was acknowledged for Achievement and Excellence for Distinguished Innovative Academic Contribution by the IEEE Systems, Man and Cybernetics Society Technical Committees on Enterprise Information Systems and on Enterprise Architecture and Engineering.


9:00 Opening Remarks
9:15 - 11:30  Presentation

11:30 - 11:45  Open Q&A


Remote Meeting
See Instructions Below:

DAMA Monthly Meeting

Hosted by DAMA Facilitator

Wednesday, Aug 19, 2020 8:30 am | 3 hours 30 minutes | (UTC-05:00) Central Time (US & Canada)

Meeting number: 142 347 2512

Password: 123456


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Dial 1423472512@webex.com

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