Upcoming events

  • No upcoming events

Follow Us

Log in

The Premier Organization for Data Professionals
Log in

2015 DAMA Day - Kelle O'Neal: Sustainable Data Governance and Roles & Responsibilities of a Data Management Organization

  • Monday, September 21, 2015
  • 7:30 AM - 4:30 PM
  • Park Plaza Hotel - Bloomington


  • Register three employees using the DAMA-MN Member option, then e-mail damamnfinance @outlook.com for a registration code to register the fourth person for free using this option.

Registration is closed


Designed to address more mature programs, this tutorial covers the issues and approaches to sustaining Data Governance and value creation over time, amongst a changing business and personnel environment.

Data Governance is becoming a more mature and better understood practice that reduces risk and creates value across all industries. Many organizations have launched Data Governance Programs either to support technology initiatives like Master Data Management, or to address compliance issues - such as Basel & LEI in the Financial Services industry, or The Sunshine Act & Unique Device Identification in the Health and Life Sciences sector. And many companies have even launched Data Governance more than once!

Part of the reason many companies launch a Data Governance program again and again is that over time, it is challenging to maintain the enthusiasm and excitement that accompanies a newly initiated program.

In this tutorial, we will talk about the challenges of making Data Governance an “ongoing concern” in your organization and how to sustain a program for the long term. We will cover:

   •  Typical obstacles to sustainable Data Governance
   •  Re-energizing your program after a key player (or two) leave and other personnel challenges
   •  Staying relevant to the company as the business evolves over time
   •  Understanding the role of metrics and why they are critical
   •  Leveraging Communication and Stakeholder Management practices to maintain commitment
   •  Embedding Data Governance into the operations of the company

Speaker Bio

Kelle O'Neal 
Founder and CEO
First San Francisco Partners

Having worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance on the intricacies of implementing data solutions, she founded First San Francisco Partners. Under her leadership, FSFP immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance (DG). Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. Kelle's strong background enables her to provide expert counsel to organizations seeking to execute an EIM, MDM or DG project. Kelle holds degrees from Duke University and the University of Chicago Booth School of Business



7:30 - 8:00 am       Registration and Continental Breakfast

8:00 - 8:20 am       Announcements and Introductions

8:20 - 10:00 am     Presentation

10:00 - 10:15 am   Morning Break

10:15 - 12:00 pm   Presentation

12:00 - 1:00 pm     Lunch

1:00 - 2:15 pm       Presentation

2:15 - 2:30 pm       Afternoon Break

2:30 - 4:00 pm       Presentation



Park Plaza Hotel - Bloomington Directions

When paying by Credit Card:

Powered by Wild Apricot Membership Software