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The Premier Organization for Data Professionals

July Chapter Meeting

  • 2026-07-15
  • 11:45 AM - 1:00 PM
  • Virtual Zoom Meeting

Registration

  • Use this ticket if you belong to another DAMA chapter or DAMA-I.

Register


JULY Chapter Meeting

Speaker: Danette McGilvray

Forcefield Analysis: Breaking Through the Barriers to Your Data Quality Work

Have you ever been discouraged by roadblocks that get in the way of your data (quality) work? Does it seem that forces are conspiring against you? Join us to learn and practice force field analysis. This is a strategic management tool that will be presented in the context of data and data quality. It will help you identify and evaluate forces that are both driving your work forward and restraining your progress. Learn how to take advantage of the strengths within your organization and minimize or remove the roadblocks. Come prepared to participate with your fellow attendees!

  • Learn and practice the force field technique 

  • You will be able to apply the technique to your data and data quality work 


About the Speaker

An internationally respected expert, Danette McGilvray is known for her Ten Steps™ approach, used by multiple industries as a proven method for increasing the value of data through quality and governance. It applies to operational processes and focused initiatives such as security, analytics, digital transformation, AI, and compliance. Danette guides leaders and staff as they connect business strategy to practical steps for implementation.

As president and principal of Granite Falls Consulting, Inc., Danette is committed to the appropriate and effective use of technology and addressing the human aspect of data management through communication, change management, and engaging with people.

Danette is the author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™, 2nd Ed. (Elsevier/Academic Press, 2021). Chinese and Japanese translations are available. Spanish translation is currently underway. Contact her at danette@gfalls.com.

Connect with her on LinkedIn: linkedin.com/in/danette-mcgilvray


Meeting Agenda:
•11:45 AM – 12:05 PM | Greetings, Chapter News & Community Updates

  • 12:05 – 12:55 PM | Speaker
  • 12:55 – 1:00 AM | Closing Announcements

Hosted virtually via Zoom | Link Provided Day Before in Reminder Email
Open to members and guests — all are welcome!

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